Content Creation and Enrichment Specialist

As a Content Creation and Enrichment Specialist, your primary responsibility is to manage the content creation and enrichment process supporting EBSCO’s open web strategy and business objectives, including content strategy development, production, distribution, and quality control to ensure all content supports the information needs of end-users, maximizes their research experience.

This remote position is U.S.-based only (excluding U.S. territories).   

• Research, brainstorm, write, edit and organize high-quality content to be deployed on new website sections and landing pages
• Organize additional relevant and helpful context, data, metadata, links and information to enrich content that is organized and deployed on new website sections and landing pages
• Optimize website elements like title tags, meta descriptions, headings, image alt text, and internal linking to improve search engine visibility.
• Track key content performance metrics including organic search positioning, website traffic, usage/engagement, lead generation, and ROI to optimize content strategies.
• Collaborate with EBSCO Marketing and Product Management teams to promote content and drive usage through and across various channels.
• Gather feedback from end-users and other stakeholders to help refine the content strategy and quality.

Your Team  

You will be welcomed as a member of the Stacks team, a team of about 25 people. Our team enjoys the flexibility and greater work life balance working remotely offers. There will be ample resources, tools, training, and support to ensure your success as a Content Creation and Enrichment Specialist and your development and career growth at EIS.  

• 5+ years of experience in similar roles in scholarly research and publishing industries
• 5+ years of proven experience utilizing cutting edge, enterprise search engine optimization tools including SEMRush, Google Analytics, Search Console to inform, optimize and measure content performance and discoverability in search engine and AI Answer engine results.

What sets you apart

• Strong understanding of content marketing principles and strategies
• Excellent writing and editing skills
• Proficiency with content management systems (CMS) and SEO analytics tools (SEMRush, Google Analytics, Search Console)
• Data analysis skills to measure content performance
• Ability to research and gather information from various sources efficiently
• Ability to identify areas for improvement and analyze information to add context
• Strong knowledge and understanding of SEO best practices
• Ability to work effectively with cross-functional teams and subject matter experts